Digital Marketing Manager (Alumni Engagement, CRM, Events, Re-marketing)

Job Description

Responsibilities:

• Develop strategic customer database management initiatives to increase engagement with graduating students, alumni and other customer segments 
• Lead marketing and communications (through online/offline platforms, content marketing, collateral development) for all customer segments     
• Curate and deliver signature events (such as Homecoming, CEO Dialogue sessions), service programmes (such as overseas chapters, mentorship programme) as part of widening and deepening customer engagement

Requirements:

• Degree with at least 7 years of relevant work experience
• Proven experience and track record in customer database management, relationship management, membership development, events management
• Experienced in managing/optimising budgets, copywriting/editing and content development for online/offline platforms
• Savvy with technology, social media and database tools.
• Familiar with CRM systems, data analytics, digital marketing solutions
• Ability to cultivate strong internal and external client/partner relationships     

Interested candidates, do email resume or contact at 62251232