Senior Executive, Digital Marketing (B2C)

Advertising / Marketing / Promotion / PR, Education
West
April 20, 2023
S$4,200 - S$5,500
Contract Full Time Permanent
Urgent
Application ends: December 31, 2025
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Job Description

JOB DESCRIPTION

  • Manage digital marketing and telesales campaigns to achieve revenue target, from planning to execution
  • Define campaign strategies for different products, analyse campaign performance and perform ongoing campaign optimisation
  • Plan and oversee the development of the B2C online product portfolio.
  • Develop key marketing messages and collaterals for the appropriate marketing channels
  • Identify and cultivate strategic working relationships and partnerships with key stakeholders both internally and externally, including online programme providers and online university partners
  • Identify new and evolving market trends for the adult learning space

JOB REQUIREMENTS

  • Degree in Marketing, Communications or Business with at least 3 years of relevant work experience
  • Knowledge of the continuous education industry, preferably in the online space. Prior experience in running events and projects would be an added advantage
  • Proven record in planning and executing digital marketing campaigns
  • Strong proficiency in Microsoft Office applications, digital media and social media platforms
  • Prior experience in marketing and advertising with strong copywriting skills is essential.
  • Experience in the online or digital space and working in Agile teams is an advantage

Interested candidates, please send in your updated resume to [email protected]