Senior Manager, Public Relations & Communications

February 22, 2023
S$9,000
Contract Full Time Permanent
Application deadline closed.

Job Description

Job Description

  • Hybrid working arrangement
  • Dynamic environment
  • Talent Centric

Our client, a well-established continuous learning institution, is looking for a seasoned public relations professional who can create narratives that guide our brand story. If you enjoy creativity, story-telling, have experience in a wide range of PR function with an established track record of positive relationships with media professionals in the education industry and the community, you want you!

Responsibilities:

  • Design and implement a strategic Public Relations framework and deploy a robust Media Relations plan that will support our strategic brand building efforts
  • Implement our PR/media relations plans that will have high impact on our stakeholder groups, including digital PR
  • Act as the key responsive and engaging channel for key media. 
  • Leverage existing media relationships — broadcast, traditional, and online — to land prominent placements
  • Pitch new ideas, amplify brand content on social media, and remain up to date with trends and opportunities
  • Write timely press releases and media kits, and collaborate with social-media team to communicate proactively
  • Assess and identify suitable strategic PR agency partners to support our day to day media outreach efforts, including agency performance, metrics and tracking.
  • Collaborate with our Brand Strategy team to develop the new corporate narrative, key messages and executive communications
  • Collaborate with Digital marketing to frame and design communication strategies mapped to various online influencer groups and communities
  • Develop key messages for various PR programs including executive messages used by senior leadership 
  • Act as a key PR resource and provide counsel for key internal stakeholders media outreach, driving message consistency and impact.
  • Help build and develop PR skills and capacity of the organization, including coordinating spokesperson training and crisis communications training. 
  • Partner and support Director in establishing strategies for damage containment in crisis situations

Requirements:

  • Bachelor’s degree in Communications, Journalism or communications related qualifications. 
  • 10 – 12 years of relevant experience in media relations or PR related discipline, with agile skills to manage complex thought leadership ideas including content creation and curation. 
  • Sound understanding of social media and new digital platforms that impact communications strategies and PR trends
  • Curiosity of mind, keen ability to create interesting news angles, and innovative thinking for breakthrough ideas