Senior Executive, Marketing & Advertising (B2B)
Job Description
- Develop and execute marketing plans (primarily B2B and B2C) with emphasis on lead generation
- Develop marketing messages and content, identify marketing channels for assigned programmes
- Organise marketing events, manage projects and support outreach to increase brand awareness and achieve leads targets
- Liaise with agency, media houses & vendors in the development and management of advertisements and marketing collaterals for the assigned markets
- Manage assigned marketing budgets, and provide management updates and reports
Requirements:
- Degree in marketing, communications, or business with at least 3 years of relevant work experience
- Prior experience in marketing and advertising with strong copywriting skills is a must
- Prior experience in running events, B2B lead generation and media buy campaigns would be an added advantage
- Resourceful and meticulous with an eye for details
