Senior Executive, Marketing & Advertising (B2B)

Job Description

• Develop and execute marketing plans (primarily B2B and B2C) with emphasis on lead generation
• Develop marketing messages and content, identify marketing channels for assigned programmes
• Organise marketing events, manage projects and support outreach to increase brand awareness and achieve leads targets
• Liaise with agency, media houses & vendors in the development and management of advertisements and marketing collaterals for the assigned markets
• Manage assigned marketing budgets, and provide management updates and reports

Requirements:

• Degree in marketing, communications, or business with at least 3 years of relevant work experience
• Prior experience in marketing and advertising with strong copywriting skills is a must
• Prior experience in running events, B2B lead generation and media buy campaigns would be an added advantage
• Resourceful and meticulous with an eye for details